Trade 1.0–3.0
How trade evolves
Online retail follows the same three stages as bricks-and-mortar retail: from the own shop to the marketplace to e-wholesale.
What?we do
We research how scarce goods will be traded and distributed in future – and we put it into practice.
What?
Four fields, one layer above them
Commercetrade · real economy · valuee.g. global online sales
Zonespace · territory · markete.g. virtual branch
Culturemeaning · expressione.g. online cultural events
Communicationsignal · dialoguee.g. digital communication
AI – the steering layer above the four fields
PhysICAL
From research to practice: PhysICAL
PhysICAL describes the result as “the first real trading house in the virtual world for collaborative fulfilment”.
G.W.S
Global.Web.Shop (G.W.S) – the trading house behind the brands
In online retail, G.W.S takes on the role that wholesale and the trading house play in bricks-and-mortar retail.
Brands
Brands from practice – goals, partial successes, partners wanted
The sales brands are the branches of the trading house, each with its own product and customer focus.
