Brands from practice – goals, partial successes, partners wanted

Medical

• Origin: during the pandemic, when the Upper Austrian Chamber of Dentists had to secure supplies for its practices.
• Partial success: an online shop exclusively for dental practices; as of March 2025 around 550 practices supplied collaboratively.
• Goal: to cover practice needs from disposables to complete fit-outs with own brands.
• Wanted: partners from dental trade and logistics.

Genussmanufaktur

• Goal: digitalising food wholesale and selling food from Austria and Bavaria across borders.
• Partial success: demonstrator in the pilot Supply Chain 3.0; supplier portals with automatic invoicing; promotions with the Innviertel beer region.
• Wanted: producers and trading partners.

Audio-X

• Goal: making hearing affordable and reducing the stigma of hearing loss, with hearing aids and equivalent professional care via an online platform.
• Status: concept and platform developed; launch with partners.
• Wanted: partners from audiology and hearing care.